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Imagination Lab® post 'Vincent van Gogh Experience werkt als een magneet...'

At Imagination Lab we create experiences with an underlying goal: to inform, to learn, to advise, to sell. And we do this in a professional manner, following clear project steps, within budget, and deadlines are met.

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Initiative of the association for the image industry.
Creatives in Interactive Storytelling.
Pure Stories
Creating Memorable Experiences


  • Breda’s Museum has worked together with Marnix van de Vijver and Tobias Baeten, both entrepreneurs in NOOMATS, in a very pleasant manner. For the exhibit ‘In kringen van de jonge Vincent’ (17/7-1/11 2015) a specific element ‘nature experience’ was put in their care almost exclusively. It was also expected of them to contribute to the harmonious coordination of various aspects of the exhibition. A complicated assignment under demanding time constraints as well as budget limitations.

    Against this background, I have come to know NOOMATS as remarkably creative, flexible team players, with a tremendous sense of commitment and responsibility for the final product. Thanks to their contribution, the exhibit has become a big success with regard to the subject matter. Breda’s Museum has amazed its audience with a combination of, on the one hand, a new approach to art in a museum and, on the other hand, the surprising experience of nature as a source of inspiration. The collaboration between all parties, including those involved in the project ‘Omtrent Vincent’, has been an invigorating experience thanks to the positive attitude of NOOMATS.

    The project was realized within budget, deadlines were met, we were supported with enthusiasm in our communication and publicity efforts, and during the activities they were welcoming towards the press and work relations who were invited for a preview, amongst others.

    In short, gentlemen, well done! It is most definitely worth repeating.

    Vera Hoogsteden, director ad interim. Breda's Museum